The main and the initial goal of egg powder industry is to offer a flexible and shelf stable substitute to fresh eggs to be used in industries and in commerce. It will help to minimize food loss and enhance logistics and satisfy mass demand in the food processing, bakery, and beverage industry.
With food security and supply chain resilience important globally, there is an increased call in the demand of high-pro protein egg based ingredients. Its interest in the market is rising with its use in convenience foods, nutritional supplements and ready to eat feedbacks. Advancement in processing technology, and growing interest among consumers to clean-label, high-protein ingredients have ensured that in both developed and emerging markets, egg powder has become an indispensable ingredient.
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Market Drivers
1.Increased Demand of Long Shelf Life & Ready to use Ingredients
One of the external factors that contribute to the growth of the global egg powder market is the rising requests of ready-to-use ingredients with long shelf lives in food production. Egg powder has a longer shelf life as compared to fresh eggs and therefore requires no refrigeration and less chance of contamination, in remote places and industrial kitchens the egg powder is most appropriate. Dehydrated whole egg powder is a source that food manufactures are turning to when it comes to baking goods, making sauces and even snacks because of the ease of use and the cost effectiveness.
- Expanding High-Protein and Functional Food e consumption
The next key factor will be the need to satisfy the growing demand of protein enriched food products particularly among the health conscious consumers and the elderly. Since eggs powders have high PUFA, essential amino acids composition, this makes egg powder be used as a highly preferred ingredient in nutritional meal replacements, protein bars and sports supplement. Due to consumer preference towards natural and minimally processed sources of proteins, the demand of clean-label egg protein powder and organic whole egg powder as health supplements is going up.
Type Segment Analysis: Whole Egg Powder
The most popular form that can be found in the market is the whole egg powder that provides the balanced proportion of the egg yolk and egg white. It also offers good emulsifying, foaming, and binding properties that make it the best suitable food ingredient in a great variety of food applications such as baked goods, pasta, sauces as well as mayonnaise. The major force behind this segment is its flexibility and use and substitution by liquid eggs.
Application Segment Analysis: Food And Beverage Industry
Food and beverage industry is the leading application segment of egg powder because the products are being utilized in processed foods, as well as, bakery food, snacks, and ready meals. Egg powder is advantageous in the amount of protein it provides, also in its texture and flavour in addition to the convenience of blending in dry as well as liquid mixture. There is a rising trend where food companies have begun using egg powder in shelf-stable food products because it minimises spoilage and improves ease of production, along with achieving consistent food taste and quality.
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Regional Analysis: North America and Europe
North American egg powder industry is expanding because of increased demand in convenience food products, meal alternative products with high protein content, and large and small scale bakeries. Whole egg powder is specifically accessed in the bulk food manufacturing industry especially in frozen food industry and packaged food industry in the United States. The demand of egg protein powder as a health and nutritional supplement has also exploded because of increased awareness about high-protein diet among the consumers as well as strength of fashionable forms of fitness lifestyle.
The European market is being propelled by the well-established bakery culture, increased concerns on organic and natural ingredients and governmental limitations on liquid eggs handling. The European manufacturers are utilizing egg powder to satisfy the demand in clean-label bakery products, high-quality desserts and egg-based sauces, in addition to safe, consistent and sustainable products. Since the element of sustainability is being adopted, the food processors are also upgrading to powdered egg ingredients that have a longer shelf life and hence reduce food waste and carbon foot print.
Competitive Landscape and Industry Players
The international market is competitive as the companies compete in the ability to technological advancement, efficient supply chain and product diversification. These major competitors are increasing their presence in terms of exports, contract manufacturing and other strategic alliances.
Major industry players include:
- Sanovo Technology Group
- Bouwhuis Enthoven (Eurovo Group)
- Ovobel Foods Ltd.
- Ovostar Union
- Rose Acre Farms Inc.
- Rembrandt Foods
- IGRECA S.A.
- Interovo Egg Group
- SKM Egg Products
These firms compute on introducing egg powder of high quality to go commercial in baking, traceability and individual blend of niche markets to produce egg powder to pasta preparation, egg protein to nutrition bars and kosher certified egg powder. The sustainable sourcing, environmentally friendly packaging and entering the emerging markets with the increasing food processing power is also a part of competitive strategy.
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